Custom made outbound systems for companies ready to scale.
Fractional GTM partner to your business, responsible for building the system behind your sales growth.
Two ways to work together.
Whether your outbound already exists and isn't performing, or you are looking to build one.
Consultancy
You already run outbound, but something is leaking. We audit the whole system and tell you exactly where the money and the meetings are going.
- Find where the system breaks — data, deliverability, messaging or follow-up
- Cut tool spend you don't need and consolidate what you do
- Fix SDR and BDR inefficiencies, and the handoffs between them
- Straighten out the path from first reply to closed deal
- Navigate a market of a thousand tools without buying half of them
Build the engine
We build the entire outbound system from the ground up — strategy, infrastructure, data, messaging and sending. Your only job is replying to leads on time.
- ICP definition and signal-based targeting built from scratch
- Full email infrastructure — domains, mailboxes, DNS, warmup
- Sequence design and copy written per persona
- Verified data, tested variants, daily optimisation
- Reporting that tells you what changed and why
How it works so that you don't have to.
Define your target
First we learn what actually makes your business worth choosing. From there we go well past standard firmographics like industry, size and job title, and work out why a company would need you right now.
That means layering intent data, hiring and funding signals, news, niche keywords, tech stack and AI-led research across the best data sources available — so the list you end up with is companies ready to buy, not companies that merely fit a filter.
Infrastructure
We build the full email infrastructure end to end — buying the domains, creating the mailboxes, configuring DNS records, and running a proper 20-day warmup before a single prospect is contacted.
No cheap second-hand infrastructure and no resellers. Everything is bought directly from Google and Microsoft, which keeps domain reputation high and leaves full control in our hands rather than a third party's.
Messaging
Every campaign runs a four-step sequence — an initial message and three follow-ups, spread across two weeks. Each one earns its place instead of repeating the last.
The copy comes from a real understanding of your offer, what has worked before, and your own input, combined with the signals and intent found for each individual prospect. The result is sharp, conversational email that speaks to what is happening inside that company right now and how you can help at that exact moment.
Launch and sell
Your campaign only goes live once the infrastructure is fully configured, warmup is complete, inbox placement is above 90% across Outlook, Google and the rest, the messaging is aligned to the signals for each prospect, and every record is verified.
We define and test multiple personas so you're hitting the right audience consistently. After launch we keep optimising against data that reflects real performance, and you get regular reporting on what's working, where the focus is, and why. Nothing waits a month — if something isn't working it changes that day.
One point of contact,
start to finish.
SendSmiths is a dedicated team of GTM experts. Our mission is to give clients one point of contact throughout the whole journey.
That means no separate account managers, GTM strategists and salespeople all promising everything and delivering nothing. You speak to the people doing the work, every time.
Full client dedication is the core of how we operate. We don't manage 10+ clients at once. We manage a few, deliberately, to keep standards high.
Five years building and running B2B outbound systems as Senior GTM Engineer at one of Europe's largest B2B outbound agencies, delivering campaigns for more than 100 clients across SaaS, fintech, professional services, manufacturing and industrial sectors.
At SendSmiths we own the entire stack. ICP research and signal-based targeting, domain purchase and DNS configuration, deliverability and sender reputation, sequence design, copy, sending, and weekly iteration. Nothing gets passed to a junior, because there isn't one.
Campaigns that delivered.
Security firm built $1M+ pipeline from a standing start
- Seven distinct messaging approaches across 10 target industries
- Zero prior outbound — strategy and infrastructure built from scratch
- Identified top-performing roles and sectors for ongoing prospecting
101 qualified meetings during a market expansion
- Expanded into the Netherlands and UK from a standing start
- AI-assisted Dutch-language campaign with per-prospect personalisation
- Targeted by tech stack to position the client as a value-adding advisor
120 meetings booked with enterprise decision-makers
- Three distinct audience segments targeted simultaneously
- Apprenticeship levy research used to isolate eligible companies
- Consistent access to decision-makers at 1,000+ employee organisations
7% reply rate and closed business from 3,000 prospects
- Tech stack analysis used to identify ecommerce-reliant prospects
- Personalised by role — Marketing Directors, Heads of Ecommerce
- Sharpened audience segmentation for all subsequent campaigns
Client names withheld under confidentiality. Happy to walk through any of these in detail on a call.
Selective for a reason.
Good fit
- You sell B2B — services, products, SaaS or specialist expertise
- You want a hands-on outbound partner, not a large agency setup
- You need conversations you can't reach through referrals
- You've tried outbound before and it underdelivered
- You care about long-term pipeline, not bulk sending at scale
Not a fit
- You sell to consumers or homeowners
- You're looking for cheap leads fast
- You don't have time or process to follow up on replies
- You want someone to hand you a list and disappear
Ready to open new conversations?
I take on a small number of new clients each quarter. Book a 30-minute intro, no sales decks, just discussing where you are and where you want to be.
Book your strategy call →